From 1 October 2026, Meta charges Indian businesses for service replies after 1,000 free messages a month, and for utility messages sent inside the 24-hour window. Many businesses will see a bigger WhatsApp bill. This calculator shows you the number before it arrives.
What you get
- An Excel calculator, plus a version for Google Sheets
- An offline HTML calculator that runs in any browser with no internet and no login
- A short English guide
What it calculates
- Monthly cost for Marketing, Utility, Authentication, Authentication-International and Service messages
- Meta's official India rates effective 1 Oct 2026: Marketing ₹0.8631, Utility, Authentication and Service ₹0.115 per delivered message
- The 1,000 free service messages per phone number each month
- Meta's volume-tier discounts for utility and authentication messages
- Your BSP or provider markup % and monthly platform fee
- GST at 18% (editable)
- Your bill with and without Click-to-WhatsApp (CTWA) free entry windows, and how much you save
Who it's for: D2C brands, e-commerce sellers, coaching institutes, clinics, agencies and anyone comparing WhatsApp API providers.
Every rate is editable, so you can update it yourself when Meta changes pricing. The sources are listed inside the file.
This tool gives an estimate, not an invoice. Actual charges depend on delivered messages, Meta's template categorisation and your provider's terms. The product is not affiliated with or endorsed by Meta or WhatsApp.
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