Most small sellers run a sale by cutting a number and posting once. This kit runs it the other way round: work out the deepest discount your margin can survive, pick one price offer and one reason to act now, then work a 14-day plan that already has the words written. The dates are fixed for this season: Friday 20 November to Thursday 3 December 2026. Black Friday is Friday 27 November; Cyber Monday is Monday 30 November.
What you get
- 25-page printable A4 PDF, dated for 20 Nov – 3 Dec 2026: how a sale actually works, the seven reasons small-seller sales fail, a page to work out your true cost per unit, and the discount-ladder method
- A worked discount-ladder example (clearly labelled illustrative) showing what a 0% to 70% cut does to margin and to the number of orders you need before the sale pays for itself
- Five offer-structure patterns: bundle, buy-more-save-more, free-shipping threshold, early access for past buyers, and last-day urgency, plus how to stack offers without losing money
- Pre-sale prep checklists: stock count, packing station, frozen pricing, courier cut-offs and a written returns policy
- The full 14-day countdown with, for every single day, what to post, what to send on WhatsApp and what to prep
- Eight WhatsApp scripts you can copy (warm-up, the date card, early access, the Black Friday launch, Cyber Monday, the close, the after-delivery thank-you, and the 'can I have a better price' reply), Instagram captions, a five-frame Status sequence and a 14-day grid plan
- The daily operating rhythm hour by hour, a diagnosis page for when sales don't come, and an after-sale page that turns first-time buyers into repeat buyers
- Excel / Google Sheets: Sale plan (all 14 days as rows with a tick column), Discount calculator (type your cost, price, courier, fee % and discount; it returns sale price, margin per unit, margin %, break-even units and a red warning cell if margin turns negative), Offer ideas (20 structures with a tick column), Results tracker (orders, revenue, average order value, new customers, what worked), Sale planner and How to use
Files included
- Black-Friday-Seller-Sale-Kit-2026.pdf (25 pages, A4, dated 20 Nov – 3 Dec 2026, print-ready)
- Black-Friday-Seller-Sale-Kit-2026.xlsx (6 tabs: How to use, Sale planner, Sale plan, Discount calculator, Offer ideas, Results tracker)
- README.txt
Who it is for
Small Indian sellers running their own sale: Instagram and WhatsApp shops, Meesho and marketplace sellers, boutique and home-bakery owners, and anyone with a website who does not have a marketing team. If you have ever cut a price and then wondered whether the order was worth packing, this is for you.
Please note
Original Digi Soft design. This is a planning kit, not financial or legal advice. Every money example is labelled illustrative: round numbers used to show the method, not a recommended price, a promise of profit or a forecast of sales. It cannot guarantee any revenue. Images on this page are illustrations. Instant digital download after payment, for personal use.
How to pay: only through the digisoftwar.com checkout (Razorpay). We never ask you to pay by any other link, QR code or bank account. If anyone asks you to, do not pay, and tell us at [email protected] or on WhatsApp +91 95665 27786.
FAQ
My sale dates are different. Is this still useful?
Yes. The 14-day countdown is dated for 20 Nov – 3 Dec 2026, and the method, offer patterns, checklists and scripts work for any sale window. Change the dates in the Excel 'Sale plan' tab and run the same 14 days on your own calendar.
What exactly does the discount calculator do?
You fill in the cream cells on the left: product cost, normal price, courier cost, platform fee %, packaging, fixed sale costs and the discount you are testing. It returns the sale price, the fee per unit, your margin per unit, margin %, the margin you give up against full price, and how many units you must sell before the sale covers its own costs. A warning cell turns red the moment margin goes negative, and a second table compares every rung from 0% to 70% off side by side.
Is it a physical product?
No. It is an instant digital download. Print on A4 at home or at a print shop, or write on it in any PDF app.
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